Shriram Finance Limited, (SFL) ,the flagship Company of the Shriram Group, announced its alliance with the Padukone School of Badminton (PSB)as the presenting sponsor. This initiative aims to strengthen grassroot training across 75 Padukone School of Badminton centres located in18 Indian Cities.This collaboration was unveiled by Mr.Umesh Revankar, Executive Vice- Chairman,Shriram Finance along with legendary Indian Badminton Champion & PSB Founder,Padmashri,Prakash Padukone at the Padukone-Dravid Centre of Sports Excellence,Bengaluru.
Key Highlights of the Alliance :
* Naming of Rights : All existing & future PSB centres across India to operate under the name
Shriram Finance Presents Padukone School of Badminton.
* Apparel Sponsorship : Over 2000 branded T-Shirts to be distributed to players,coaches and support
staff across PSB academics.
* Tournament Sponsorship : 13 Open tournaments under Shriram Finance's presenting sponsorship
along with 2 All India Yonex Tournaments as the "Powered by" sponsor.
Addresing the media,Mr.Umesh Revankar said," Through this initiative,we hope to encourage & inspire young players across the country to pursue sport with dedication,discipline and confidence,while helping to strengthen the grassroot eco system in India".
Mr.Prakash Padukone said," This alliance is built on a shared vision of nurturing talent at the grass root level & making quality badminton coaching accessible to aspiring players across India.With Shriram Finance's support,we look forward to expanding our reach further & creating a stronger platform for young athletes to learn,grow and pursue the sport with the right guidance and infrastructure".
To a query about winning tournaments or maintaining the ranking, Mr.Prakash Padukone said, with the crowded tournament schedule, the players should concentrate more on winning Tournaments than by playing more tournaments for ranking.
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