Fortune Foods released its next Durga Pujo Campaign 2022,as part of its yearly"Pet Pujo"series that started in 2017.The campaign,conceptualised by Social Beat,will run from the onset of Pujo till Dashami.Fortune seeks to communicate with its audience on relatable grounds.
Durga Puja, now a UNESCO world heritage title, becomes the first Asian Festival to receive the prestigeous recognition. Fortune Foods tries to capture Bengalis reminiscing & reliving even the smallest of moments as they used to during Pujo.With the farewell of the Two year long travel restrictions for us, homecoming became the concept of Fortune's Pet Pujo this year. So,this Pujo,Fortune celebrates the homecoming of a bandhu who wants to relive the festivities and the food just like good old times added Panisa Shah,Director-Creative,Social Beat.
Seeing the campaign come together so beautifully with the messages and everything,just feels complete added Sanjay Adesara-Head Media& Digital,Adani Wilmar Limited.
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