Mr.Ajay Dang,Vice President,Marketing,Home Care Godrej Consumer Products Ltd.,launching the product. |
Godrej Consumer Products Ltd.,
is a domnant leader in the Rs.3800 crore household Insecticide market with brands like Good Knight & HIT leading the industry across all the major
formats- coils,liquid vapouriser & aerosols.Good Knight Neem Low
smoke coil is a breakthrough as
Neem has been used as a constructive solution against
mosquitoes.
Good Knight is reported to be having 52% of the market share in this mosquito repellant
segment.As per the reports submitted by the company,67% of the population in the country does not use any coil & 74% of rural population does not use coil.
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