FOXY LAUNCHES DIGITAL -FIRST STORE FOR GEN Z . ALL PERSONAL CARE, & BEAUTY CARE PRODUCTS UNDER ONE ROOF.

 India's first hyper personalized,beauty e-commerce destination announced the launch of its first immersive retail store in Koramangala,Bengaluru.This store is designed with GenZ buying behaviour in mind. Some of the key features of the store  are:

                          (a) Fully digital store for an internet first generation,

                         (b)  Category and ingredient first store aligned to GenZ preferences.

FOXY store is designed to match GenZ's shopping habits and brings focus to the internet brands for this internet savvy segment.The FOXY store enables a hassle free shopping experience and one can also make contactless payments via the app,do a self checkout. In addition, they can have the products delivered home.Or they can buy On line and pick up in store.

Addressing the media,Mr.Nikhil Gilani, Co-Founder & CBO of FOXY said," GenZ, as digital first shoppers,prefers an extensive buying experience. Hence,we enable a tailor made and personalized exploration and shopping experience through our platform.We connect consumers with beauty influencers,artists and top brands.FOXY currently houses 200 plus brands from across India".