BIRLA WHITE LAUNCHES 'PROGRAM PRIDE".

Birla White, an unit of Ultratech Cement Limited,announced the launch

Dr.Sunil Kulwai,CEO,Birla White,along with the Painters.

of "Program Pride" primarily to lift painters to the next level in their art
of painting homes & other spaces.Addressing the media during the launch
Dr.Sunil Kulwai, CEO,Birla White says," we want our fellow painter brothers
to use the world's best tools to delight home owners by doing superior quality
work.".

Birla White is the first White Cement Company in India to receive the CE 
(Communaute Europeene) Certification -recognition that its products meet
the safety,health & environmental standards set by the European Union.

THE PURPLE RUN 2018-FOR THE CAUSE OF ALZHEIMER
ACROSS 7 MALLS AND 6 CITIES ON 30th SEPTEMBER,2018.
HOSTED BY THE FORUM- PRESTIGE GROUP.

The FORUM is hosting The Purple Run,for creating awareness regarding
Alzheimer,along with NIMHANS on 30th September,2018.Alzheimer's is 
the most common form of Dimentia,the 5th leading cause of death in people
over 55 years of age in India.More than 4 million people suffer from various
forms of this illness.Despite this,there is a stigma attached to mental illnesses
amongst us.

The purple run offers 4 categories of running distances-3kms(family Run),
5kms,10kms and the half marathon distance 21kms giving each participant
an opportunity to run in their comfort zone.There are cach prizes for over
Rs.17 lacs and gift hampers to be won.

To Participate, register with nominal registration fee & a part of the proceeds
will go to NIMHANS towards treatment and research for Alzheimer's.For 
Regsitartions,log on to ; http://www.forummalls.in/forumpurplerun/.

KETO KITCHEN- RIGHT FOOD NOT DIET FOOD
Says Dr. Paramesh Shamanna.

Addressing media,Dr.Paramesh Shamanna,said," we being doctor
couple,become overweight & tried every possible diet unsuccessfully
& then discovered wonderful results with Keto diet. we wanted others 
also benefit from keto diet'.

Keto diet is Carb restricted diet which changes the body from glucose
burning to fat burning.Dr.Paramesh said this gives effortless weight
loss and improves metabolic health.

TRENDS & CHALLENGES IN ELDER CARE.

An interesting Seminar on Trends & Challenges in Elder Care
was held in Bengaluru recently sponsored by Covai care & Mantri Primus.

Col.Sridharan,MD Covai Care speaking to media.

The seminar focused on the need to integrate care into living solutions
and the need to create an inclusive society that will address needs of
elders including elders with special children.

Speaking on the occasion,Col.Achal Sridharan,MD,Covai care said,
"with longevity,people spend a third of their life after retirement & while
designing solutions for them,one must keep in mind the need to integrate
care".

Some of the best professionals in the care industry gave insights on multiple
forms of care like for dimentia,palliative care,assisted living,home care and
more importantly care for elders with Special Children.