TRA's Trust Brand Report 2019 is the result of a comprehensive
Primary research conducted on the propreitory 61 attribute Brand
Trust Matrix of TRA.This year's study involved 15,000 hours of
field work,generated 5 million datapoints & 9000 unique brands
from which the top 1000 brands have been listed in this year's report.
The study covered 2315 consumer influencers across 16 cities in India.
Indian Statistical Institute is the statistical partner of TRA for the
research methodology.
Bengaluru rates DELL,Amazon & Tanishq as 3 top trusted brands.
Mr.N.Chandramouli,CEO,TRA Research says,"the internet Tech
scenario and the entrepreneurial spirit in Bengaluru are booming.
An evident shift can be seen from software factory model to a
start up mindset."
Primary research conducted on the propreitory 61 attribute Brand
Trust Matrix of TRA.This year's study involved 15,000 hours of
field work,generated 5 million datapoints & 9000 unique brands
from which the top 1000 brands have been listed in this year's report.
The study covered 2315 consumer influencers across 16 cities in India.
Indian Statistical Institute is the statistical partner of TRA for the
research methodology.
Bengaluru rates DELL,Amazon & Tanishq as 3 top trusted brands.
Mr.N.Chandramouli,CEO,TRA Research says,"the internet Tech
scenario and the entrepreneurial spirit in Bengaluru are booming.
An evident shift can be seen from software factory model to a
start up mindset."
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