AIR ASIA BRINGS "CINEMATIC INFLIGHT ' EXPERIENCE TO CINEMA GOERS TO SLECTED CINEMAS ACROSS THE COUNTRY.

AirAsia,will soon connect 16 cities in India to over 130 destinations across its network via Malaysia and Thailand. The collaboration will enhance AirAsia's outreach via more than 13
0  cinemas across 12 cities over the next six months.As part of this initiative,movie goers will stand the chance to win AirAsia flights to anywhere across its network.During this period,AirAsia will also be collaborating with more than 130 local travel content creators to showcase its destinations to Asia,Australia & beyond,spanning bustling cities,serene beaches,historic landmarks and vibrant local cultures.

Mr.Paul Carroll,AirAsia's Chief Commercial Officer said," Our efforts in India reflect AirAsia's long term vision recognising the country as a key growth market and advancing its aviation eco system.Through our global network,we will continue to support India's tourism industry by promoting its travel gems to the world,leveraging the government's free visa initiatives.Today,we are excited to unveil an innovative partnership with Qube cinemas,a leader in digital cinema technology to elevate AirAsia's brand presence in the market".

Ms.Juhi Ravindranath,Chief Business Officer,Qube Cinema said,"  The AirAsia team saw merit in the power of Cinema as a medium & collaborated with us to create this cinematic in-flight  experience .We are certain that this will appeal to movie buffs of all age groups and build the momentum for the brand".